I know mac's do not come with blu ray.... way to go Jobs!!!! I have a client that wants mac, but needs to create blu ray disc/content. Does anyone know if I have to setup a VM with windows to do this or is their mac software that will use a external drive and supports the editing/creation process. On a side note I am currently working with Motorola and apple on creating a fix for using macs with enterprise lvl wireless next will be with cisco.... Nothing like have a large school district roll something out then say they are using nothing but macs for their new campuses and then find out that they do not play well with the wireless .... done ranting.

The hell are you going on about? You've been able to do blur-ray authoring on Macs for years, you just have to buy a BD burner. This is true of like, every computer manufacturer as prior to this year as it was very uncommon for any desktop to come with a built-in BD-ROM, much less authoring software for it, unless you specifically requested it.

Apple has been on the Blu-ray consortium for years.

Toast supports Blu-Ray burning.

I think Sony hedged too much of its bets on BD-ROM. I've yet to buy Blu-Ray for other than a handful of movies that I really, really liked. In a day where we value portability over volume, I don't think BD-ROM will be as relevant as Sony believed it would be.

For a set-top box platform, it may have its uses; but so far, nobody has really used BD-ROM to its true potential. Xbox 360 content look just as good as the content Playstation 3 set-top boxes produce (and in some cases, the Xbox 360 is better, because of the difficulty of development for the PS3). It may also be due to content priced at 60 USD a hit for both PS3 and Xbox 360 that doesn't incentivize detailed content creation--or the difficulty in developing software for the PS3--but it does strike a tune about the situation with BD-ROM.

If you wonder about the success of the iPad in spite of the naysayers, it's because people love the freedom to roam about, and they can carry 10 movies and several seasons of their favorite shows. BD-ROM is one extra thing they have to carry. Want to bring five movies with you? Well, you have to hope where you want to play the BDs there's a BD player or PS3. Better hope those BDs don't get scratched during transport. As far as moving software, very rarely are there software over 8GB, and today's users value pithiness over bloat, web software over fat clients.

Of course, if you're in the film industry, BD is very important to you for distribution. But like trucks, not everyone needs one. For the vast majority of us content consumers, it serves us no purpose. But for the producers, BD is a good advance in content distribution.