This is quite possibly the best game ad I've seen.

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How can anyone ever go wrong with zombies?

That trailer is pretty awesome

Anyone seen any game play yet? All I can find so far is this video and a few pics

This video is their big announcement. I'd expect the goods to start rolling out shortly.

Very clever video though, I'm on board :)

http://www.metacritic.com/game/pc/dead-island

Anyone play it?