http://www.techcrunch.com/2008/06/06/tv-meet-the-web-google-analytics-starts-measuring-tv-ads/

Within Google Analytics, which many companies already use as a dashboard to measure their Website traffic and the effectiveness their online Google ad campaigns, it is now possible to also measure the effectiveness of your Google TV ads. It shows you how many times your ad was seen on TV, and overlays that on top of a graph showing how many people visited your Website.

While the two are not always directly correlated, if the point of the TV ads is to drive Website traffic, at least advertisers can now eyeball whether any corresponding spikes occur after they run their TV ads. Google Analytics also displays the cost of the ads, how many times each one played, and calculates a CPM (cost per thousand impressions) so that advertisers can roughly compare the return they get from TV ads versus Web ads.

Google can only place TV ads on Dish boxes at this point, so its reach is limited. But within that sandbox, Google is showing the way that advertising ought to be measured.

This may be less interesting to you guys than me.

I think it's potentially huge though. I bet if advertisers could easily see their ads' performance, aggregated across every medium, it would prompt a huge shakeup in some industries.

This is pretty cool. I track about 85 sites using google analytics and webmaster tools, used correctly it is a definite plus in sales increases, so I agree this is huge and will certainly change the television advertising market.

Imagine using GA's goals and funnels with a landing page tied to your TV advertising, to track its performance end-to-end.